Hey, Hey Community Round Two – Peer Review

Last week I shared the pitch for my Digital Artifact, where I breakdown my intent and personal media niche for the semester. You can read the post here, but as a quick overview I plan to conduct research into the media niche of music – specifically around the pop punk, emo metal genres – by observing the communities and personas built around them online. Last week, it was not only me but my peers who shared these types of blog posts and I have had the privilege to engage and peer review some.

“The process provides a reviewer with the opportunity to reflect on someone else’s work and to provide thoughtful comment using his/her own knowledge and expertise of the subject.” Peer reviewing is an important aspect in not only gaining insight into your own abilities but it allows the chance to be interactive and supportive to others. I think this is a great aspect of the community we have. I believe that I was able to convey my feedback and critique well by engaging my personal understandings with each pitch and providing ideas the authors might not have thought of. It is important to me to not just focus on anything negative, and to be helpful in furthering each project as well as highlighting a job well done.

Hannah’s Digital Artifact pitch goes into extreme depth about the ethnographic research about their chosen niche around the alarming forefronts of climate change. It is very well researched and clearly written which enables a multitude of audiences and understanding. Their post was detailed, structured and very professional when discussing this topic, as well as being incredibly informative. Because of this, when reviewing their post I included a secondary source – Bushfires in Australia: a serious health emergency under climate change – which explores their niche in relation to Australia specifically and could be useful in furthering their research and provides a geographical example of this crisis.

Hannah’s pitch was analytical and professional presenting, which is something I myself have taken away from this experience as something I need to improve. Their work was defined and developed to the point it felt personal and not a “University task” which I believe is something I can work on and develop in the future.

Lisa’s pitch was lovely and really taps into the whole concept of persona in relation to our lectures and class work. This, I believe, was expressed very much through her words as well as her audio visual elemented. It is clear to me that they have a tight understanding of who they present themself as in relation to Youtube, as well as their own media consumption. They were able to analyse the analytical concepts presented with clearity. Their pitch was broad and open, as one’s persona might be, and I provide a source in relation to mentioned ideas – cooking and healthy food – to perhaps aid in narrowing down some future points for their project.

Lisa’s work allowed me to see areas of persona, which is a very large aspect of my own Digital Artifact, that I myself am lacking in showcasing through my blog posts. For example, Lisa dives deep into the analytics of persona where I have just briefly touched on it to further my points not educate and engage. I believe this is something I can take away from by reviewing their pitch, along with making better and larger connections to frameworks and lectures as a whole.

Vincenzo does a great job at utilising both audio visual elements and blog post as a cohesive piece to be understood together, rather than simply having a blog post with a side of more information in a Youtube video. They are very interested in their chosen niche on a deep personal level that they have a personal connection. I think providing us with this information is great because it explores the relation between niche topic and creator – I would take the word or perspective from someone with pre-existing knowledge and persona before someone who is just touching the surface of a new niche. That being said, there was little explanation on why this is an interest, or why the photography element corresponds and going from that I provided a source which I hope aids in capturing how to express this in future.

Vincenzo’s Digital Artifact as mentioned before does this fantastic job at making both types of format cohesive, and I will be the first one to admit that this is something I struggle with in presenting. Engaging with their work has enabled me to witness examples and ideas on video creation which I can transcribe into my own work in the future. Their pitch was very helpful in this for me, and I appreciate the opportunity to review their work.

I think in the future I can improve the feedback I give by going further into the sources and even by providing more than one to enhance the take away for my peers. Overall though, I believe that by conducting peer reviews has not only given me insight into others but has allowed for me to grow in my own work and understanding. I will be taking everything I have learnt here and the critics given to me to grow with my DA.

Simply Taylorlani Goes Musical, Another Pitch

Previously, I have mentioned how for this semester how Simply Taylorlani will be taking a musical approach to the Digital Artifact. I have been able to map this out and narrow down these ideas further as you can see down below. Music as a whole is a very large and broadly open niche and because of that I have simplified it down to two prominent subcultures. 


For this project I am planning on observing and writing about music that is a part of both the pop punk/emo and metal subcultures, genre and communities that exist online. For example, social platforms such as Tik Tok and Instagram along with their algorithms create very large communities of people with similar interests. This then leads to content creation and, for platforms like Tik Tok where audio and music is such a major aspect of the app, aids in the culture, aesthetics and persona attached to music.

I will be creating content based on these music genres and their personal cultures that are tied and produced along with the music. I will be using my content based Instagram, Simply Taylorlani, along with this Blog, as a means to share and engage with these ideas. The plan is to produce writing content such as reviews, rankings, and opinion pieces around these subcultures. I also intend to be active on Instagram to share my favourites from things from these communities and already have some highlights dedicated to this Digital Artifact.

Map for the Da


Along with this, I have also previously mapped out the different aspects and networks to my Digital Artifact which I have shown before but will share again here.

chart / calendar


I am interested in this DA because of my own personal connections to both these subcultures and genres. However, I do think that enables me to have a leg up in understanding as I already have a pre-existing persona tied to this niche. But, that of course does not mean I do not have research questions.

What makes a good album?

What seperates a band/artist from the genre as a whole?

What determines the best album?

Why are aestheitcs so important?

With this DA comes risks of being unethical, especially when considering how important someone’s identity and person is to a person, even one that is heavily connected to this genre of music. Even those who create the music, they put a lot of themselves out there into artistry and this DA in no way will be used to discredit or tear down bands, artists, producers, audiences and communities. This Digital Artifact is about music and culture. 

“Practice Your Passion On Me” – Feild Site’s, Huh

Hey, hey!

My last post was on my niche for my Digital Arteifect for this semester at University and this week I’ll be discussing the feild site which coresponds to that. For a little reminder for what my ethnographic research, I have chosen to work within the niche of music, more specificly music that falls within certain subcultures I listen to.


A feild site is a great way to map out and understand a niche to refine it further and explore different angles. A feild site is the spacial characteristics between a type of research. Think of it as a web of relations between research, and how they all connect back to one thing. “For ethnographers, defining this space is an important activity that traditionally takes place before and in the early stages of fieldwork.”


I started with really narrowing down which subculutre’s I’m most interested in researching for this Digital Artifect and came up with mainly metal and the pop punk/midwest emo areas because those are the specific niches I’ve eneged with the most. Not only that, both of those have culutre that is completely seperate but goes in hand with the music.

I will be conducting enthnographic research from engaging with my niche from these key areas: Social Platforms, Live Music, Aestheitcs and Band/Artist themselves and while I’m going to be looking at them seperately, there is of course overlap.


Platforms like Instagram and, for a good example of a social platfrom with the music niche, Tik Tok, an app where audio is so largely important. Not only that, but Tik Tok like most other platforms has a very personal curated algorithm and tags. An important part of this to note is how Tik Tok is often refered to as the new Tumblr, where a lot of the pop punk/midwest subculutre bread and grew from in the last decade. This can easily be connected to Aestheitcs.


Just as important as social media, Live Music exists within the same niche and web, however has it’s own culture and corespondants. For example, concert ediquite which very much depends on the type of music you’re listening too. Within Metal and other heavier genres it is increadibly common knowlegde how agressive the shows can be compared to others. The likelyhood of seeing an agressice death wall at a Rex Orange Country show to Slaughter To Preveil one is vastly different.


People who enage with these types of subculutres are very much tied to the phrase “It’s a life style,” and for most it really is. Just going off pop punk and emo we can tie down how important the aesthetics are to the community. This is why Aesthetics link back to Social Platforms which are all about persona and imagery.


Of course to really conduct ethnographic research for music you need to look at who creates the subject in the first place. They are probably the largest connecting factor, they are the curators of content that has allowed for the rest of the webs to branch off. Each one, even within the same genre, are making content for different audiences, different aesthetics – for example Ice Nine Kills is a whole brand relating to horror movies which is very unquie to them.