My last post was on my niche for my Digital Arteifect for this semester at University and this week I’ll be discussing the feild site which coresponds to that. For a little reminder for what my ethnographic research, I have chosen to work within the niche of music, more specificly music that falls within certain subcultures I listen to.
WHAT IS A FEILD SITE?
A feild site is a great way to map out and understand a niche to refine it further and explore different angles. A feild site is the spacial characteristics between a type of research. Think of it as a web of relations between research, and how they all connect back to one thing. “For ethnographers, defining this space is an important activity that traditionally takes place before and in the early stages of fieldwork.”
MY FEILD SITE
I started with really narrowing down which subculutre’s I’m most interested in researching for this Digital Artifect and came up with mainly metal and the pop punk/midwest emo areas because those are the specific niches I’ve eneged with the most. Not only that, both of those have culutre that is completely seperate but goes in hand with the music.
I will be conducting enthnographic research from engaging with my niche from these key areas: Social Platforms, Live Music, Aestheitcs and Band/Artist themselves and while I’m going to be looking at them seperately, there is of course overlap.
Platforms like Instagram and, for a good example of a social platfrom with the music niche, Tik Tok, an app where audio is so largely important. Not only that, but Tik Tok like most other platforms has a very personal curated algorithm and tags. An important part of this to note is how Tik Tok is often refered to as the new Tumblr, where a lot of the pop punk/midwest subculutre bread and grew from in the last decade. This can easily be connected to Aestheitcs.
Just as important as social media, Live Music exists within the same niche and web, however has it’s own culture and corespondants. For example, concert ediquite which very much depends on the type of music you’re listening too. Within Metal and other heavier genres it is increadibly common knowlegde how agressive the shows can be compared to others. The likelyhood of seeing an agressice death wall at a Rex Orange Country show to Slaughter To Preveil one is vastly different.
People who enage with these types of subculutres are very much tied to the phrase “It’s a life style,” and for most it really is. Just going off pop punk and emo we can tie down how important the aesthetics are to the community. This is why Aesthetics link back to Social Platforms which are all about persona and imagery.
BANDS AND ARTISTS
Of course to really conduct ethnographic research for music you need to look at who creates the subject in the first place. They are probably the largest connecting factor, they are the curators of content that has allowed for the rest of the webs to branch off. Each one, even within the same genre, are making content for different audiences, different aesthetics – for example Ice Nine Kills is a whole brand relating to horror movies which is very unquie to them.