Digital Marketing MARK301, University of Wollongong, 2023
Dotti Squad: cannot place their dot on the map
This report presents an extremely detailed and comprehensive analysis of the digital marketing landscape within the Australian fast fashion industry in regards to the clothing brand Dotti. The research is underpinned by an array of methodologies, including SWOT and PEST, Social Intelligence Data, Social and Web Analytics Data, Social Media Auditing Data, Competitor Analysis, and Recommendations derived from the findings. The study aims to highlight Dotti’s current challenges, strategic deficiencies, and potential avenues for revitalization in the dynamic digital marketing arena. The report outlines key findings and provides actionable recommendations for optimising digital marketing strategy, improving engagement and customer satisfaction, and differentiating from competitors.
Digital Marketing MARK301, University of Wollongong, 2023
Dotti Squad: Social Media Report – Group Report
Dotti, as a brand, faces significant challenges in its digital marketing strategy, particularly in terms of brand voice, community engagement, and alignment with its target demographic of young consumers aged 14-30. This report outlines critical areas for improvement and offers strategic recommendations to address these issues.
This report offers a comprehensive evaluation of Dotti’s digital marketing strategies, revealing substantial misalignments between the brand’s current content strategies and its intended audience. These discrepancies have led to a marked decrease in user engagement and have hindered the establishment of a robust brand identity, a critical challenge in an intensely competitive market.
The analysis points out Dotti’s limited online presence, a lack of diversity in its digital strategies, and underwhelming performance outcomes, indicating the inadequacy of previous marketing approaches. In contrast to these shortcomings, this report highlights the emergence of casualization as a highly effective communication method. This approach resonates with Generation Z’s preference for authenticity and informal language, elements that are notably absent from Dotti’s current strategies.
Digital Marketing MARK301, University of Wollongong, 2023
Dotti Squad: Whiteboard Mindmap’s
This Whiteboard showcases research, mindmaps, ideating, brand breakdowns, segmentation, and more as the group and myself developed this assignment for both our personal projects and group assigned ones. This is relevant information in the process of a marketing report, and brand campaigns, especially for one as large as we took on.
Digital Marketing MARK301, University of Wollongong, 2023
Dotti Squad: Pitch
This is a presentation Pitch for the new and redefined Dotti our team constructed over a few weeks length of time. Here we illustrate our separate ideas, concepts, mock ups, and detail for how to improve the brand from the ground up.
Tangled In The Great Escape 