MARK344, University of Wollongong, 2023
Dotti Squad: Marketing Plan Part 1
Dotti, a stunning fast fashion brand in Australia, aims to continue its market presence. Targeting fashion-forward young women aged 18 to 25, their strategies focuses on personalization, a desire to be sustainable, trends, and influencer collaboration. They aim to regain market leaders, as apart of the Just Group. They hold a high market share, and powerful target market, gaining growth in attention and revenue. This report is a deep dive into the brand, their competitors, environmental factors, demographics and more!
MARK344, University of Wollongong, 2023
Dotti Squad: Marketing Plan Part 2
In this report is an introduction to our reimagined marketing strategy, which is specifically crafted to tackle our current challenges in the Australian fashion landscape. The primary target audience of fashion-forward Australian females aged 18-25, who embrace the latest trends. However, Dotti has been following the leaders rather than carving out a unique identity. The renewed approach holds a focus on adopting market follower strategies to establish a stronger presence. Key strategies, including Initiative , Strategy, Competitive Pricing, Market Research, and Product Line Extension, and more. With objectives encompass boosting brand perception and community engagement, aiming to enhance social media interaction, brand consistency, and more. This report highlights sustainability and corporate social responsibility as aspects of these objectives. This strategy acknowledges Dotti’s dire need for revitalization and aligns our goals and objectives with that in order to guide them on this transformative journey.
Tangled In The Great Escape 